How Do You Craft a Successful Social Media Policy?

Posted on April 3, 2013


The Birmingham Business Journal asked its social media followers and local experts, including RMLG’s DeWayne Pope, about their best practices for creating a social media policy. DeWayne’s tip?

“While there are laws and other legal concerns employers should be aware of, employers should also remember that social media is about developing community and organic, two-way communication with customers. Putting too many restrictions in a social media policy shows a lack of trust in your employees and is a fundamental failure in understanding and harnessing this communication medium. One of the best policies I’ve seen simply stated, ‘Be professional. Represent us well.’”

Check out the other tips here.